Unidesa partners with Jada Gaming for AI integration
Jada Gaming entered into an “exclusive collaboration agreement” with Unisa Interactivewhich is part of CIRSAthe B2B division of , which will ensure the European expansion of the group.
The Spain-focused partnership will see the use of artificial intelligence become part of Unidesa Interactive’s Forward Systems brand, through the integration of the Jada Brain platform.
Alberto Alfierico-founder of Jada Gaming, said: “We are delighted to start working with Unidesa Interactive and, with them, to integrate our modules into the networks of the leaders in the terrestrial gaming market.
“Our Jada Brain AI solution is incredibly powerful, and we’ve tailored it to optimize physical game operations.”
The Jada Brain offers a set of tailor-made solutions specifically designed to improve what the group calls “the most critical areas of gambling management”, such as responsible gambling actions, among others, with the aim of improving the system efficiency. .
In addition, Jada Gaming’s expertise and data analysis will also make it possible to target marketing actions more precisely.
In addition, Unidesa’s network of partner operators who have chosen to use Forward Systems will also be able to access new artificial intelligence modules, which seek to boost performance and optimize the real-time management of their rooms. games.
Josep Casas, director of the B2B division of Cirsaadded: “The integration of this artificial intelligence solution from Jada Gaming will allow us to offer a pioneering room management system in Spain.
“An added value, without a doubt, to our Forward Systems, which currently has 42,000 connected machines worldwide.