Paris 2024 Olympics set lowest price of $26 for 1 million tickets
One million tickets for the Paris 2024 Olympics will be sold for 24 euros ($26.50) each with availability for all 32 sports, organizers said.
The Paris proposal to the IOC sets the base price at a lower price than the London Olympics in 2012, where 20-pound tickets then cost more than $31 at the exchange rate.
“It’s something important for us,” said the president of the Paris organizing committee, Tony Estanguet.
“It’s a very strong promise to make Olympic sports accessible to everyone.” A centralized global sales program unveiled by Paris Olympics organizers plans to price nearly half of the 10 million total tickets at no more than 50 euros ($55).
For the 2024 Paralympic Games, prices start at 15 euros ($15.60) and around half of the 3.4 million tickets will cost no more than 25 euros ($27.50).
Paris aims to raise 1.1 billion euros ($1.22 billion) in revenue – about 30% of its budget – from ticket sales, Estanguet said.
Achieving this target would take ticket revenue to Paris above the billion dollars raised by London on more than eight million tickets sold.
Tokyo organizers were aiming for $800 million in ticket sales before the Covid-19 pandemic prevented fans from attending almost all Games events postponed from last year.
Fans looking to secure tickets for Parisian events can begin towards the end of this year in a revamped process to include buyers from around the world. Previously, tickets were sold in the host country and a network of agents around the world handled sales elsewhere.
Estanguet said the new system should “limit the frustration” of people who previously specified their preferred tickets with no guarantee of getting them.
Instead, a two-month registration period will allow potential buyers to enter a lottery that will award winners a several-hour time slot next February to choose the tickets they want for multiple sporting sessions.
“We can then guarantee that if you buy those tickets, you will receive them,” Estanguet said.
Single tickets for the events will go on sale in May 2023, with a third phase of sales starting towards the end of next year.
Estanguet said a new ticketing portal run by French companies would also offer a resale platform.
Asked if discussions had taken place about limiting access to the portal for residents of Russia and Belarus, due to the invasion of Ukraine, Estanguet said that no decision has been made. was needed several months before.
Posted: Tuesday, March 22, 2022, 10:40 a.m. IST