MTN Nigeria unveils its buyer engagement platform
By Emma Okonji
MTN Nigeria unveiled a brand new unified buyer engagement platform, EnGauge, designed to allow small and medium enterprise homeowners to seamlessly administer transactions with clients, probably rising their productiveness considerably.
Developed in partnership with Ajua, an African start-up, MTN EnGauge is an agile software that provides progressive buyer administration options, together with digital funds utilizing a singular Unstructured Supplementary Service Information (USSD) code; Buyer relationship administration instruments (CRM); buyer suggestions channels; debt administration and monitoring; business and product promotions by way of cell networks and social networks.
The answer is downloadable from the Google Play Retailer and accessible solely on the MTN community in the meanwhile, with a month-to-month subscription of N500 and an annual subscription of N5 500. After set up and registration, firms routinely obtain a USSD code. distinctive platform that permits their clients to work together, transact and talk with them in actual time.
With MTN Engauge, entrepreneurs can obtain funds securely, monitor transactions with every of their clients, and collect precious data to raised serve them based mostly on their preferences and buying conduct.
Lynda Saint-Nwafor, Chief Enterprise Enterprise Officer, MTN Nigeria, stated: “MTN EnGauge is the best platform for enterprise homeowners and entrepreneurs to thrive within the ‘new regular’. Entrepreneurs have needed to reorganize their core enterprise fashions by means of upstream and downstream integration to keep up their relevance. The EnGauge cell app helps make this doable and clear. “
To showcase the platform, MTN hosted a stay demo session by means of Zoom, the place enterprise homeowners might expertise the advantages of adopting the answer.
Ajua Founder and CEO Kenfield Griffith stated, “Clients are the basic engine of enterprise progress.
By design, MTN EnGauge solves many of the challenges confronted by SMEs, from their clients’ digital engagement to money administration. “
“With MTN as a associate and their attain throughout the continent, we consider MTN EnGauge may have a optimistic and impactful trajectory, driving transformational enterprise progress for SMEs,” added Griffith.
MTN EnGauge was launched on the Y’ello 200 in February, beneficiaries of MTN’s Revv program, fulfilling MTN’s promise that SMEs would be the first to learn from its secure’s options.