Joy Spreader Group Signs Strategic Agreement with Poly Film Investment Corporation to Further Explore Coordinated Development in Technology and Creative Industries
BEIJING, September 25, 2021 / PRNewswire / – China’s leading marketing technology company, Joy Spreader Group Inc (06988.HK) (âJoy Spreaderâ), has signed a comprehensive strategic cooperation agreement with Poly Film Investment Co., Ltd. (âPoly Filmâ) ) during the 11 Beijing International Film Festival. The agreement details in-depth coordination across many areas of the creative industries, from content production and online advertising, marketing and industry consulting. Going forward, companies will continue to proactively explore different models of cooperation, from partnerships to joint ventures.
Poly Film is a state-backed specialty company covering full industrial film, television and entertainment chains under the umbrella of China Poly Group Corporation and Poly Culture Group Corporation Limited. Poly Film’s strategic commercial positioning is that of a boutique cinema operator specializing in content production that aims to promote film culture through the integration of technology and entertainment. Poly Film is actively developing its online business in order to stimulate the development of industrial technology.
Joy Spreader was listed on the Hong Kong Stock Exchange in September 2020 and is from China A leading marketing technology company specializing in serving the new media-based mobile consumer market and mobile Internet industry. Its data-driven and algorithmic technology can help consumer products such as those in e-commerce platforms directly reach end consumers based on their personal interests. Joy Spreader operates on a cost per sale (CPS) and cost per action (CPA) basis with product vendors and new media publishers.
The comprehensive strategic cooperation agreement between the two parties marks an important milestone for state-supported cultural and technological enterprises as they explore innovative ways to integrate and further develop advanced technologies in the cultural industry. . The agreement will contribute to the long-term and coordinated development of the creative media industry and new Internet media.
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SOURCE Joy Spreader Group Inc.