Fractal NFT Marketplace will add play-to-win capabilities to EV.IO, a multiplayer game from Addicting Games

Integration to build on the Hut 8 EV.IO partnership

LOS ANGELES and TORONTO, March 15, 2022 (GLOBE NEWSWIRE) — Cheerful Gaming Holdings Inc. (NASDAQ: EGLX; TSX: EGLX), (“Enthusiast Gaming” or “The Company”), an integrated gaming entertainment company, today announced a partnership with Fractalan NFT marketplace co-founded by Justin Kan, co-founder of Twitch. The partnership marks Enthusiast Gaming’s first partnership with an NFT marketplace and will see NFTs integrated into one of the company’s HTML5-based games for the first time.

The deal will see Fractal help launch EV.IO NFTs on the Fractal platform, offering skin cosmetics and custom social spaces (digital real estate) for clans or friends on sponsored game Hut 8. Players who already own cosmetics in EV.IO will receive free whitelist tokens to create NFTs as an early adopter reward. This “gameplay first” approach to NFTs allows players who love EV.IO to continue playing the game, while choosing whether they want to use NFTs to add to the experience.

“The Fractal Marketplace allows us to launch NFTs that will enhance the gaming experience in EV.IO, leveraging content integration with Hut 8,” said Adrian Montgomery, CEO of Enthusiast Gaming. “We’re excited to create a better gaming experience for our community and take this important step into Web 3.0 with industry pioneers like Justin Kan and the team at Fractal.”

“NFTs are better for gamers, allowing them to have true ownership of the assets they buy and earn in-game gives them a stake in the potential growth of a game,” said Justin Kan, co-founder of Fractal. “We are very excited about the possibilities ahead for Fractal and EV.IO.”

EV.IO recently announced that Hut 8, a digital asset miner and infrastructure provider, has joined the project as a title sponsor in the official EV.IO NFT mint, which will be released in April. Fractal will also provide support as EV.IO launches exclusive whitelisted rewards for Hut 8 fans and subscribers. Learn more about EV.IO NFTs at https://nft.ev.io.

About Gaming Enthusiasts

Enthusiast Gaming is an integrated gaming entertainment company, building the largest media platform for gaming and esports fans to connect and engage around the world. Combine the elements of its four fundamental pillars; Media, talent, esports and experiences, Enthusiast Gaming offers a unique opportunity and an integrated approach to reach and connect with its coveted GenZ and Millennial audience. Through its proprietary blend of digital media and entertainment assets, Enthusiast Gaming has built a vast network of like-minded communities to deliver the ultimate fan experience.

About Fractal

Fractal is an open market for NFT games. Gaming companies are able to list NFT drops for durable in-game assets and sell them directly to gamers. Players can discover new NFT games, buy NFTs and resell their NFTs. For more information visit http://fractal.is

About Hut 8

Hut 8 is one of North America’s largest innovation-driven digital asset miners, led by a team of start-up technologists, bullish on bitcoin, blockchain, web 3.0 and connecting the nascent and traditional worlds of high-performance computing. With two digital asset mining sites located in southern Alberta and a third site in North Bay, Ontario, all located in Canada, Hut 8 has one of the highest capacity rates in the industry. industry and one of the highest self-mined bitcoin inventories of all. crypto miner or listed company in the world. With 36,000 square feet of geo-diverse data center space and cloud capacity connected to power grids powered by significant renewable and emission-free resources, Hut 8 is revolutionizing conventional assets to create the first model of data center hybrid that serves both traditional high-performance computing (web 2.0) and the nascent sectors of digital asset computing, blockchain gaming and web 3.0. Hut 8 was the first Canadian digital asset miner to feature on the Nasdaq Global Select Composite Index and the first blockchain company to be added to the S&P/TSX Composite Index in 2021. The team of construction technologists d Hut 8’s business believes in decentralized systems, stewards of powerful cutting-edge solutions and drivers of innovation in digital asset mining and high-performance computing, with a focus on ESG alignment. Through innovation, imagination and passion, Hut 8 helps define the digital asset revolution to create value and positive impacts for its shareholders and generations to come.

contacts

Relations with game-loving investors:
Eric Bernofsky, General Manager
[email protected]

Gaming Media Relations:
Derek Holota, Foresight Communications
[email protected]
343-422-5606

This press release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than statements of historical fact, which address activities, events, results, developments, performance or achievements that Enthusiast Gaming anticipates or expects to occur or will occur in the future (in whole or in part) should be considered forward-looking. information search. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is planned”, “budget”, “expected”, “estimates”, “forecasts”. “, “intends”, “anticipates” or “believes” or variations (including negative variations) of these words and phrases, or statements formed in the future tense or that certain actions, events or results “may “, “could”, “could”, “could” or “will” (or other variations of the foregoing) be taken, occur, be made or occur. The forward-looking statements contained in this press release include, but are not limited to, planned partnership activities and enhancements to the functionality of game titles published by Enthusiast Gaming.

Forward-looking statements are based on assumptions and analyzes made by the Company in light of its experience and perception of historical trends, current conditions and expected future developments, including, but not limited to, expectations and assumptions regarding: interest and foreign exchange rates; capital efficiency, cost savings and synergies; growth and growth rate; success in the esports and gaming media industry; the Company’s growth plan and the judgment exercised in applying the Company’s accounting policies and in preparing the financial statements in accordance with applicable financial reporting standards. Although Enthusiast Gaming considers these assumptions to be reasonable, based on information currently available, they may prove to be incorrect. Readers are cautioned not to place undue reliance on forward-looking statements. In addition, forward-looking statements necessarily involve known and unknown risks, including, without limitation, risks associated with general economic conditions; adverse industry events; and future legislative, tax and regulatory developments. Readers are cautioned that the foregoing list is not exhaustive. For additional information about the risks, uncertainties and assumptions that could cause anticipated opportunities to differ materially from actual results, please refer to Enthusiast Gaming’s public filings which are available on SEDAR at www.sedar. com. Readers are further cautioned not to place undue reliance on forward-looking statements, as there can be no assurance that the plans, intentions or expectations upon which they are based will occur. Such information, although considered reasonable by management at the time it was prepared, may prove to be incorrect and actual results may differ materially from those anticipated. The forward-looking statements contained in this press release are expressly qualified by this cautionary statement and reflect our expectations as of the date hereof, and are therefore subject to change thereafter. Enthusiast Gaming disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.